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Knowing how to buy a Rolex from an authorized dealer at retail price will save you from buying watches from the Swiss watch brand at marked up prices. Despite producing over 1.2m watches in 2023, Rolex (like many peers in the luxury pace, including Hermès) intentionally limits the availability of its timepieces in retail stores.
The reason why a good majority of the world finds it so hard to buy a brand new Rolex isn’t exactly a secret. While the retail price is certainly a factor, the heart of the issue . Buying your Rolex of choice is difficult, regardless of whether you’re buying one new at retail or pre-owned – and this is a worldwide phenomenon. So, why are Rolexes so scarce? With production numbers . But there’s another reason Rolex has become so unattainable – the proliferation of grey market dealers who dominate the market, buy up stock and sell it on at a substantial premium.If there’s a specific Rolex you want, it doesn’t hurt to walk into an AD and ask about it. I had 0 purchase history with my AD when I asked to be put on the list for the brand new Oyster .
We asked a series of industry experts why they thought steel Rolex watches had become so difficult for the average watch buyer to source through the brand’s official retail . Yes, it’s a matter of supply, demand and simply wanting what you can’t have. But there’s more to the story. Some call it a “perfect storm” of interrelated factors that’s driven the watch world into hyperdrive. Here’s what we know about why Rolex watches are so hard to buy right now: Rolex Purchasing a new Rolex watch has its benefits, the fact is, you are limited to purchasing the Rolex models that are commercially available. When a range is redesigned, the piece you had your eyes set on will no longer be included.
In truth, there are many reasons why I wouldn’t choose to buy a brand-new Rolex – specifically, seven. At the same time, I can think of one specific circumstance in which a Rolex might be right for me. Knowing how to buy a Rolex from an authorized dealer at retail price will save you from buying watches from the Swiss watch brand at marked up prices. Despite producing over 1.2m watches in 2023, Rolex (like many peers in the luxury pace, including Hermès) intentionally limits the availability of its timepieces in retail stores.
why not buy rolex watches
The reason why a good majority of the world finds it so hard to buy a brand new Rolex isn’t exactly a secret. While the retail price is certainly a factor, the heart of the issue comes down to a classic dilemma: demand outstripping supply (an issue only heightened by COVID-19), the mechanisms of the purchase process, as well as the existence . Buying your Rolex of choice is difficult, regardless of whether you’re buying one new at retail or pre-owned – and this is a worldwide phenomenon. So, why are Rolexes so scarce? With production numbers around one million watches per year, there should be plenty of Rolexes to go around, right?
But there’s another reason Rolex has become so unattainable – the proliferation of grey market dealers who dominate the market, buy up stock and sell it on at a substantial premium.
If there’s a specific Rolex you want, it doesn’t hurt to walk into an AD and ask about it. I had 0 purchase history with my AD when I asked to be put on the list for the brand new Oyster Perpetual 41 in 2020. I popped into the store once every few weeks to have a quick chat and reaffirm my interest. In under 2 months I had my new OP.
We asked a series of industry experts why they thought steel Rolex watches had become so difficult for the average watch buyer to source through the brand’s official retail channels.
Yes, it’s a matter of supply, demand and simply wanting what you can’t have. But there’s more to the story. Some call it a “perfect storm” of interrelated factors that’s driven the watch world into hyperdrive. Here’s what we know about why Rolex watches are so hard to buy right now: Rolex Purchasing a new Rolex watch has its benefits, the fact is, you are limited to purchasing the Rolex models that are commercially available. When a range is redesigned, the piece you had your eyes set on will no longer be included. In truth, there are many reasons why I wouldn’t choose to buy a brand-new Rolex – specifically, seven. At the same time, I can think of one specific circumstance in which a Rolex might be right for me.
Knowing how to buy a Rolex from an authorized dealer at retail price will save you from buying watches from the Swiss watch brand at marked up prices. Despite producing over 1.2m watches in 2023, Rolex (like many peers in the luxury pace, including Hermès) intentionally limits the availability of its timepieces in retail stores. The reason why a good majority of the world finds it so hard to buy a brand new Rolex isn’t exactly a secret. While the retail price is certainly a factor, the heart of the issue comes down to a classic dilemma: demand outstripping supply (an issue only heightened by COVID-19), the mechanisms of the purchase process, as well as the existence .
Buying your Rolex of choice is difficult, regardless of whether you’re buying one new at retail or pre-owned – and this is a worldwide phenomenon. So, why are Rolexes so scarce? With production numbers around one million watches per year, there should be plenty of Rolexes to go around, right? But there’s another reason Rolex has become so unattainable – the proliferation of grey market dealers who dominate the market, buy up stock and sell it on at a substantial premium.If there’s a specific Rolex you want, it doesn’t hurt to walk into an AD and ask about it. I had 0 purchase history with my AD when I asked to be put on the list for the brand new Oyster Perpetual 41 in 2020. I popped into the store once every few weeks to have a quick chat and reaffirm my interest. In under 2 months I had my new OP.
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